Nation branding in modern history /

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A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern H...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Viktorin, Carolin (Editor ), Gienow-Hecht, Jessica C. E., 1964- (Editor ), Estner, Annika (Editor ), Will, Marcel K. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Berghahn Books, 2018.
Colección:Explorations in culture and international history series ; 9.
Temas:
Cultural diplomacy > History > Case studies.
Place marketing > Political aspects > Case studies.
National characteristics > Political aspects > Case studies.
Branding (Marketing) > Political aspects > Case studies.
Diplomatie culturelle > Histoire > Études de cas.
Caractéristiques nationales > Aspect politique > Études de cas.
Stratégie de marque > Aspect politique > Études de cas.
POLITICAL SCIENCE > Government > International.
POLITICAL SCIENCE > International Relations > General.
HISTORY / Modern / 20th Century
Cultural diplomacy
National characteristics > Political aspects
Case studies
History
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