The promise of diversity : how Brazilian brand capitalism affects precarious identities and work /

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves wit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wasser, Nikolaus (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bielefeld : Transcipt Verlag, 2017.
Colección:Postcolonial studies ; Bd. 29.
Temas:
Sexual division of labor > Brazil.
Gender identity in the workplace > Brazil.
Diversity in the workplace > Brazil.
Brand name products > Social aspects > Brazil.
Capitalism > Social aspects > Brazil.
Ethnicity > Brazil.
Identité de genre en milieu de travail > Brésil.
Multiculturalisme en milieu de travail > Brésil.
Produits de marque > Aspect social > Brésil.
Ethnicité > Brésil.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Social aspects.
Capitalism > Social aspects.
Diversity in the workplace.
Ethnicity.
Gender identity in the workplace.
Sexual division of labor.
SOCIAL SCIENCE / Sociology / General
Brazil.
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