Protest politics in the marketplace : consumer activism in the corporate age /

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This book examines how social media has revolutionized the use and effectiveness of consumer activism. The author emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also inv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heldman, Caroline, 1972- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2017.
Temas:
Consumer movements > United States.
Consumption (Economics) > Political aspects > United States.
Social action > United States.
Mouvements de défense des consommateurs > États-Unis.
Action sociale > États-Unis.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer movements.
Consumption (Economics) > Political aspects.
Social action.
United States.
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