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If you're in a dogfight, become a cat! : strategies for long-term growth /

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sherman, Len, 1956- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Columbia University Press, [2017]
Temas:
Acceso en línea:Texto completo