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Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 /
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Manchester :
Manchester University Press,
2013.
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| Colección: | Studies in popular culture (Manchester, England)
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Hard sell: Advertising, affluence and transatlantic relations, c. 1951-69; Half Title Page ; Title Page ; Copyright Page; Contents ; List of illustrations; Foreword; Acknowledgements; Abbreviations; Introduction; 1. The advertising industry in the age of affluence; 2. Apostle of Americanization? J. Walter Thompson, advertising and Anglo-American relations; 3. Understanding ordinary women: consumer research and the mass-market housewife; 4. 'A challenge both alarming and alluring': the birth of television advertising; 5. 'All mod cons': television advertising, the housewife and domestic life.
- 6. Welcome intrusion? Television advertising and the viewing public7. 'Trading on human weakness': advertising, morality and consumer desire; Conclusion; Bibliography; Index.