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Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 /
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Manchester :
Manchester University Press,
2013.
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| Colección: | Studies in popular culture (Manchester, England)
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| Temas: | |
| Acceso en línea: | Texto completo |