Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 /
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across t...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Manchester :
Manchester University Press,
2013.
|
Colección: | Studies in popular culture (Manchester, England)
|
Temas: | |
Acceso en línea: | Texto completo |