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Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 /
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Manchester :
Manchester University Press,
2013.
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| Colección: | Studies in popular culture (Manchester, England)
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Nixon, Sean, |d 1966- | |
| 245 | 1 | 0 | |a Hard sell : |b advertising, affluence and transatlantic relations, c. 1951-69 / |c Sean Nixon. |
| 260 | |a Manchester : |b Manchester University Press, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Studies in popular culture | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Hard sell: Advertising, affluence and transatlantic relations, c. 1951-69; Half Title Page ; Title Page ; Copyright Page; Contents ; List of illustrations; Foreword; Acknowledgements; Abbreviations; Introduction; 1. The advertising industry in the age of affluence; 2. Apostle of Americanization? J. Walter Thompson, advertising and Anglo-American relations; 3. Understanding ordinary women: consumer research and the mass-market housewife; 4. 'A challenge both alarming and alluring': the birth of television advertising; 5. 'All mod cons': television advertising, the housewife and domestic life. | |
| 505 | 8 | |a 6. Welcome intrusion? Television advertising and the viewing public7. 'Trading on human weakness': advertising, morality and consumer desire; Conclusion; Bibliography; Index. | |
| 520 | |a Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-Ameri. | ||
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| 650 | 0 | |a Advertising |z Great Britain. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a HISTORY |x Historiography. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 651 | 7 | |a Great Britain. |2 fast |0 (OCoLC)fst01204623 | |
| 830 | 0 | |a Studies in popular culture (Manchester, England) | |
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