Brand Islam : the marketing and commodification of piety /

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From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not auth...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shirazi, Faegheh, 1952- (Autor)
Formato: Documento de Gobierno Electrónico eBook
Idioma:Inglés
Publicado: Austin : University of Texas Press, 2016.
Edición:First edition.
Temas:
Consumption (Economics) > Religious aspects > Islam.
Brand name products > Religious aspects > Islam.
Islam and culture.
Branding (Marketing)
Consumers > Attitudes.
Consumer behavior.
Produits de marque > Aspect religieux > Islam.
Islam et civilisation.
Stratégie de marque.
Consommateurs > Attitudes.
Consommateurs > Comportement.
branding.
BUSINESS & ECONOMICS / Commerce
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Sales & Selling / General
SOCIAL SCIENCE / Popular Culture
Brand name products > Religious aspects > Islam
Consumer behavior
Consumers > Attitudes
Consumption (Economics) > Religious aspects > Islam
Islam and culture
Halal
Islam
Marketing
Verbraucherverhalten
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