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Your ad here : the cool sell of guerrilla marketing /
Amidst the profound upheavals in technology, economics, and culture that mark the early twenty-first century, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In this book, the author investigates the rise of "guerrilla marketing" as a way o...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press,
[2013]
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| Colección: | Postmillennial pop.
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| Temas: | |
| Acceso en línea: | Texto completo |