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Global Brand Power : Leveraging Branding for Long-Term Growth.
The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wharton Digital Press,
2013.
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| Colección: | Wharton Executive Essentials.
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| Temas: | |
| Acceso en línea: | Texto completo |