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Global Brand Power : Leveraging Branding for Long-Term Growth.

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahn, Barbara E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wharton Digital Press, 2013.
Colección:Wharton Executive Essentials.
Temas:
Acceso en línea:Texto completo