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Global Experience Industries : the Business of Experience Economy.

The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Christensen, Jens (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Barbara : Aarhus University Press, 2009.
Temas:
Acceso en línea:Texto completo