Global Experience Industries : the Business of Experience Economy.
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Santa Barbara :
Aarhus University Press,
2009.
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Temas: | |
Acceso en línea: | Texto completo |