Tuning into mom : understanding America's most powerful consumer /

Mostrar otras versiones (2)

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these compa...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Clements, Michal, 1963-
Otros Autores: Thompson, Teri Lucie, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: West Lafayette, Ind. : Purdue University Press, ©2011.
Temas:
Mothers > United States > Attitudes.
Consumer behavior > United States.
Consumers' preferences > United States.
Relationship marketing > United States.
Mères > États-Unis > Attitudes.
Consommateurs > Comportement > États-Unis.
Consommateurs > Préférences > États-Unis.
Marketing relationnel > États-Unis.
BUSINESS & ECONOMICS.
General.
FAMILY & RELATIONSHIPS > Parenting > Motherhood.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS / Marketing / Research
Consumer behavior
Consumers' preferences
Mothers > Attitudes
Relationship marketing
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Tuning into mom : her priorities and hot buttons
  • Food : stealth veggies and panini making
  • Exercise and sports : moving together
  • Education : from leapfrog to college
  • Safety and health : safety gates, stranger danger, and designated drivers
  • Technology : texting, talking, teaching
  • Fashion and beauty : sweater-vests be gone!
  • Conclusion : brand sweet spots and actions.

Ejemplares similares