Tuning into mom : understanding America's most powerful consumer /

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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these compa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Clements, Michal, 1963-
Otros Autores: Thompson, Teri Lucie, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: West Lafayette, Ind. : Purdue University Press, ©2011.
Temas:
Mothers > United States > Attitudes.
Consumer behavior > United States.
Consumers' preferences > United States.
Relationship marketing > United States.
Mères > États-Unis > Attitudes.
Consommateurs > Comportement > États-Unis.
Consommateurs > Préférences > États-Unis.
Marketing relationnel > États-Unis.
BUSINESS & ECONOMICS.
General.
FAMILY & RELATIONSHIPS > Parenting > Motherhood.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS / Marketing / Research
Consumer behavior
Consumers' preferences
Mothers > Attitudes
Relationship marketing
United States
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