Brand NFL : making and selling America's favorite sport /

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Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the im...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Oriard, Michael, 1948- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : The University of North Carolina Press, [2010]
Temas:
National Football League.
National Football League
Football > United States > Marketing.
Football > United States > Management.
SPORTS & RECREATION > Football.
SOCIAL SCIENCE > Popular Culture.
Football > Management
Football > Marketing
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The creation of the modern NFL in the 1960s
  • No freedom, no football
  • The end of the Rozelle era
  • The new NFL
  • Football as product
  • Football in black and white.

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