Brand NFL : making and selling America's favorite sport /
Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the im...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Chapel Hill :
The University of North Carolina Press,
[2010]
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Temas: | |
Acceso en línea: | Texto completo |