Brand NFL : making and selling America's favorite sport /

Mostrar otras versiones (2)

Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the im...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Oriard, Michael, 1948- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : The University of North Carolina Press, [2010]
Temas:
National Football League.
National Football League
Football > United States > Marketing.
Football > United States > Management.
SPORTS & RECREATION > Football.
SOCIAL SCIENCE > Popular Culture.
Football > Management
Football > Marketing
United States
Acceso en línea:Texto completo

Ejemplares similares

Ejemplares similares