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Brand NFL : making and selling America's favorite sport /
Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the im...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill :
The University of North Carolina Press,
[2010]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Oriard, Michael, |d 1948- |e author. | |
| 245 | 1 | 0 | |a Brand NFL : |b making and selling America's favorite sport / |c Michael Oriard ; with a new afterword by the author. |
| 264 | 1 | |a Chapel Hill : |b The University of North Carolina Press, |c [2010] | |
| 264 | 4 | |c Ã2010 | |
| 300 | |a 1 online resource (332 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. | |
| 520 | 8 | |a Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries. | |
| 588 | 0 | |a Online resource (HeinOnline, viewed June 30, 2021). | |
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 610 | 2 | 0 | |a National Football League. |
| 610 | 2 | 7 | |a National Football League |2 fast |
| 650 | 0 | |a Football |z United States |x Marketing. | |
| 650 | 0 | |a Football |z United States |x Management. | |
| 650 | 7 | |a SPORTS & RECREATION |x Football. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a Football |x Management |2 fast | |
| 650 | 7 | |a Football |x Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Oriard, Michael, 1948- |t Brand NFL. |d Chapel Hill : University of North Carolina Press, 2010 |z 0807871567 |w (OCoLC)637520114 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.5149/9780807899656_oriard |z Texto completo |
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