Cargando…
Brand NFL : making and selling America's favorite sport /
Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the im...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill :
The University of North Carolina Press,
[2010]
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries. |
|---|---|
| Descripción Física: | 1 online resource (332 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780807899656 0807899658 9781469604992 146960499X |