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Leading change in a Web 2.1 world : how ChangeCasting builds trust, creates understanding, and accelerates organizational change /

"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nickerson, Jackson A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : Brookings Institution Press, ©2010.
Colección:Innovations in leadership.
Temas:
Acceso en línea:Texto completo

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245 1 0 |a Leading change in a Web 2.1 world :  |b how ChangeCasting builds trust, creates understanding, and accelerates organizational change /  |c Jackson Nickerson. 
260 |a Washington, D.C. :  |b Brookings Institution Press,  |c ©2010. 
300 |a 1 online resource (xii, 148 pages) :  |b illustrations 
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490 1 |a Innovations in leadership 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: A new tool for leaders -- Managing change : the fundamental test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines : the message -- ChangeCasting guidelines : the delivery -- ChangeCasting guidelines : the video -- Technology for managing ChangeCasting -- Did ChangeCasting improve performance? -- Should you adopt ChangeCasting? 
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650 0 |a Information technology  |x Management. 
650 0 |a Management. 
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650 6 |a Web 2.0. 
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