Cargando…

Flavor of the month : why smart people fall for fads /

Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Best, Joel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, ©2006.
Temas:
Acceso en línea:Texto completo