Branding books across the ages : strategies and key concepts in literary branding /
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
Clasificación: | Libro Electrónico |
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Otros Autores: | , , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Amsterdam :
Amsterdam University Press,
[2021]
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Temas: | |
Acceso en línea: | Texto completo |