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Digital gaming and the advertising landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hera, Teresa de la (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, [2019]
Colección:Games and play (Amsterdam, Netherlands)
Temas:
Acceso en línea:Texto completo