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Digital marketing : strategy, implementation and practice /

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chaffey, Dave, 1963- (autor.)
Otros Autores: Chadwick, Fiona (autor.)
Formato: eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Pearson, [2022]
Edición:Eighth Edition.
Temas:
Acceso en línea:Texto completo