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Marketing research : applied insight /

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malhotra, Naresh K. (autor.)
Otros Autores: Nunan, Daniel (autor.), Birks, David F. (autor.)
Formato: eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Pearson, 2020.
Edición:Sixth edition.
Temas:
Acceso en línea:Texto completo