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Principles of marketing /
"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a host of new-age tools for engaging consumers,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson,
2020.
|
| Edición: | Eighth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
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