Principles of marketing /
"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a host of new-age tools for engaging consumers,...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , , |
Formato: | eBook |
Idioma: | Inglés |
Publicado: |
Harlow, England :
Pearson,
2020.
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Edición: | Eighth edition. |
Temas: | |
Acceso en línea: | Texto completo |