Principles of marketing /
"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a host of new-age tools for engaging consumers,...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Kotler, Philip (autor.) |
Otros Autores: | Armstrong, Gary (autor.), Harris, Lloyd C. (autor.), He, Hongwei (autor.) |
Formato: | eBook |
Idioma: | Inglés |
Publicado: |
Harlow, England :
Pearson,
2020.
|
Edición: | Eighth edition. |
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
Principles of marketing /
por: Kotler, Philip T.
Publicado: (2021) -
FAQs on marketing : answers and advice by the guru of marketing /
por: Kotler, Philip
Publicado: (2012) -
Marketing management /
por: Kotler, Philip
Publicado: (2019) -
Marketing /
por: Kotler, Philip
Publicado: (2020) -
Marketing management by Philip Kotler /
por: Kotler, Philip
Publicado: (2016)