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"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Horan, Gillian
Otros Autores:	Tiernan, Siobhán, O'Dwyer, Michele
Formato:	eBook
Idioma:	Inglés
Publicado:	Newcastle upon Tyne : Cambridge Scholars, 2010.
Temas:	Small business > Ireland > Management. Branding (Marketing) > Ireland. Electronic books.
Acceso en línea:	Texto completo

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