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Perspectives on international marketing-- re-issued /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Paliwoda, Stanley J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2013.
Colección:Routledge library editions. International business ; v. 29
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Perspectives on international marketing-- re-issued /  |c edited by Stanley J. Paliwoda. 
264 1 |a London :  |b Routledge,  |c 2013. 
300 |a 1 online resource (xi, 374 pages) :  |b illustration 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Routledge library editions. International business ;  |v v. 29 
500 |a First published in 1991 as "New perspectives on international marketing". 
504 |a Includes bibliographical references and index. 
505 0 |a pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. 
650 0 |a Export marketing  |v Case studies. 
650 0 |a Marketing  |z China  |v Case studies. 
650 0 |a Marketing  |z Japan  |v Case studies. 
650 0 |a International business enterprises  |v Case studies. 
655 4 |a Electronic books. 
700 1 |a Paliwoda, Stanley J. 
797 2 |a elibro, Corp. 
856 4 0 |u https://elibro.uam.elogim.com/ereader/bidiuam/133391  |z Texto completo 
950 |a eLibro English