Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation.
In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Newcastle-upon-Tyne :
Cambridge Scholars Publisher,
2019.
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Temas: | |
Acceso en línea: | Texto completo |
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