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Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation.
In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle-upon-Tyne :
Cambridge Scholars Publisher,
2019.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBSCO_on1125114070 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
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| 020 | |a 1527541657 | ||
| 020 | |a 9781527541658 |q (electronic bk.) | ||
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| 020 | |z 9781527539402 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Kodama, Fumio. | |
| 245 | 1 | 0 | |a Demand Articulation of Emerging Technologies : |b Investigating the Longitudinal Dynamics of Innovation. |
| 260 | |a Newcastle-upon-Tyne : |b Cambridge Scholars Publisher, |c 2019. | ||
| 300 | |a 1 online resource (179 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Origin of demand articulation: nuclear power and integrated circuits (IC) development -- 2. Public policy articulation: research consortia and regulatory change -- 3. Core competency articulation: towards business model creation -- 4. Wave articulation: arriving innovations in the Japanese machine tool industry -- 5. Connectivity articulation: journey toward the 4th industrial revolution. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Technological innovations |x Marketing. | |
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 7 | |a Business studies: general. |2 bicssc | |
| 650 | 7 | |a Economic growth. |2 bicssc | |
| 650 | 7 | |a New products |x Marketing |2 fast | |
| 650 | 7 | |a Technological innovations |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Kodama, Fumio. |t Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |d Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019 |z 9781527539402 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2275592 |z Texto completo |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5962806 | ||
| 938 | |a EBSCOhost |b EBSC |n 2275592 | ||
| 938 | |a YBP Library Services |b YANK |n 300910491 | ||
| 994 | |a 92 |b IZTAP | ||