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Brands, geographical origin, and the global economy : a history from the nineteenth century to the present /
"This book had its genesis in the mid-1990s when I began researching the trademarks used by Sheffield cutlers and the emergence of 'Sheffield'. Subsequently, collaboration with Geoff Tweedale, Mads Mordhorst and Dev Gangjee, and participation in conferences and workshops, extended my...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge [UK] ; New York :
Cambridge University Press,
2018.
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| Colección: | Cambridge studies in the emergence of global enterprise
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "This book had its genesis in the mid-1990s when I began researching the trademarks used by Sheffield cutlers and the emergence of 'Sheffield'. Subsequently, collaboration with Geoff Tweedale, Mads Mordhorst and Dev Gangjee, and participation in conferences and workshops, extended my interest in IGOs. Over time, I realised that this subject had been comparatively neglected by business historians. There were, of course, exceptions. Paul Duguid, for example, is prominent in debates on how and why regulatory and institutional change affected the development of IGOs in the port industry during the nineteenth and early twentieth centuries. Nonetheless, it is fair to say that research on these indications has been dominated by scholars in legal history, marketing, and agricultural-rural development"-- |
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| Descripción Física: | 1 online resource |
| ISBN: | 9781108609883 1108609880 9781139507059 1139507052 |