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Brands, geographical origin, and the global economy : a history from the nineteenth century to the present /

"This book had its genesis in the mid-1990s when I began researching the trademarks used by Sheffield cutlers and the emergence of 'Sheffield'. Subsequently, collaboration with Geoff Tweedale, Mads Mordhorst and Dev Gangjee, and participation in conferences and workshops, extended my...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Higgins, David M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge [UK] ; New York : Cambridge University Press, 2018.
Colección:Cambridge studies in the emergence of global enterprise
Temas:
Acceso en línea:Texto completo