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Trade tales : decoding customers' stories /
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bingley, UK] :
Emerald Publishing,
2018.
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| Edición: | First edition. |
| Colección: | Advances in culture, tourism and hospitality research ;
v. 14. |
| Temas: | |
| Acceso en línea: | Texto completo |