International marketing : theory and practice from developing countries /

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This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Charles, Goodluck (Autor), Anderson, Wineaster (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Temas:
Export marketing > Developing countries.
Economics, finance, business & management.
Society & social sciences.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Export marketing.
Exportmarketing
Developing countries.
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