Cargando…
The Activation Imperative : How to Build Brands and Business by Inspiring Action.
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Blue Ridge Summit :
Rowman & Littlefield Publishers,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn962157211 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 161112s2016 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d YDX |d N$T |d OCLCF |d TEFOD |d OCLCQ |d OCLCO |d K6U |d OCLCQ |d OCLCO | ||
| 019 | |a 962063595 |a 962127049 | ||
| 020 | |a 9781442257054 |q (electronic bk.) | ||
| 020 | |a 1442257059 |q (electronic bk.) | ||
| 020 | |z 1442257040 | ||
| 020 | |z 9781442257047 | ||
| 035 | |a (OCoLC)962157211 |z (OCoLC)962063595 |z (OCoLC)962127049 | ||
| 037 | |a C3ABE792-B295-41EA-9252-146A6BF7D47A |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.1255 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Rosen, William. | |
| 245 | 1 | 4 | |a The Activation Imperative : |b How to Build Brands and Business by Inspiring Action. |
| 260 | |a Blue Ridge Summit : |b Rowman & Littlefield Publishers, |c 2016. | ||
| 300 | |a 1 online resource (223 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. | |
| 520 | |a In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 700 | 1 | |a Minsky, Laurence. | |
| 700 | 1 | |a Sutherland, Rory. | |
| 776 | 0 | 8 | |i Print version: |a Rosen, William. |t Activation Imperative : How to Build Brands and Business by Inspiring Action. |d Blue Ridge Summit : Rowman & Littlefield Publishers, ©2016 |z 9781442257047 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1408951 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4731332 | ||
| 938 | |a EBSCOhost |b EBSC |n 1408951 | ||
| 938 | |a YBP Library Services |b YANK |n 13247029 | ||
| 994 | |a 92 |b IZTAP | ||