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The Activation Imperative : How to Build Brands and Business by Inspiring Action.
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to m...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Blue Ridge Summit :
Rowman & Littlefield Publishers,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |