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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /
Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page,
[2016]
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| Colección: | Marketing science series
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| Temas: | |
| Acceso en línea: | Texto completo |