Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /
Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London ; Philadelphia :
Kogan Page,
[2016]
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Colección: | Marketing science series
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Temas: | |
Acceso en línea: | Texto completo |