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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /

Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Grigsby, Mike (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, [2016]
Colección:Marketing science series
Temas:
Acceso en línea:Texto completo