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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /
Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page,
[2016]
|
| Colección: | Marketing science series
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 160901s2016 enk ob 001 0 eng | ||
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| 020 | |z 9780749477158 (alk. paper) | ||
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| 100 | 1 | |a Grigsby, Mike, |e author. | |
| 245 | 1 | 0 | |a Advanced customer analytics : |b targeting, valuing, segmenting and loyalty techniques / |c Mike Grigsby. |
| 263 | |a 1610 | ||
| 264 | 1 | |a London ; |a Philadelphia : |b Kogan Page, |c [2016] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing science series | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 505 | 0 | |a <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 1 -: Overview;</li><li>Chapter -- 2 -: Regression and factor analysis: an introduction;</li><li>Chapter -- 3 -: Retail: industry uniqueness;</li><li>Chapter -- 4 -: Retail: data uniqueness;</li><li>Chapter -- 5 -: Understanding and estimating demand;</li><li>Chapter -- 6 -: Price elasticity and discounts;</li><li>Chapter -- 7 -: Valuing marketing communications (marcomm);</li><li>Chapter -- 8 -: Forecasting future demand;</li><li>Chapter -- 9 -: Targeting the right customers;</li><li>Chapter -- 10 -: Maximizing the impact of mailing;</li><li>Chapter -- 11 -: The benefits of product bundling;</li><li>Chapter -- 12 -: Estimating time of purchase;</li><li>Chapter -- 13 -: Investigating the time of product purchase;</li><li>Chapter -- 14 -: Increasing customer lifetime value;</li><li>Chapter -- 15 -: Modelling counts (transactions);</li><li>Chapter -- 16 -: Quantifying complexity of customer behaviour;</li><li>Chapter -- 17 -: Designing effective loyalty programmes;</li><li>Chapter -- 18 -: Identifying loyal customers;</li><li>Chapter -- 19 -: Introduction to segmentation;</li><li>Chapter -- 20 -: Tools for successful segmentation;</li><li>Chapter -- 21 -: Drawing insights from segmentation;</li><li>Chapter -- 22 -: Creating targeted messages;</li><li>Chapter -- 23 -: RFM vs. segmentation;</li><li>Chapter -- 24 -: Marketing strategy: customers not competitors;</li></ul></li></ul> | |
| 520 | |a Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. -- |c Edited summary from book. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer loyalty. |2 fast |0 (OCoLC)fst00885531 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 650 | 7 | |a Verbraucherforschung |2 gnd | |
| 650 | 7 | |a Kundenbindung |2 gnd | |
| 650 | 7 | |a Marktsegmentierung |2 gnd | |
| 650 | 7 | |a Preisbildung |2 gnd | |
| 650 | 7 | |a Kundenbindung. |2 stw | |
| 776 | 0 | 8 | |i Print version: |a Grigsby, Mike, author. |t Advanced customer analytics |d London ; Philadelphia : Kogan Page, [2016] |z 9780749477158 |w (DLC) 2016033366 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1365518 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 13211116 | ||
| 938 | |a EBSCOhost |b EBSC |n 1365518 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4709144 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis33850258 | ||
| 994 | |a 92 |b IZTAP | ||