Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /

Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Grigsby, Mike (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, [2016]
Colección:Marketing science series
Temas:
Marketing research.
Customer relations.
Customer loyalty.
Marketing > Recherche.
Consommateurs > Fidélité.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Verbraucherforschung
Kundenbindung
Marktsegmentierung
Preisbildung
Kundenbindung.
Acceso en línea:Texto completo
Descripción
Sumario:Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780749477165
0749477164

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