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B2B relationship marketing management in trade fair activity /
The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing conce...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | EBSCO_ocn949668935 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 008 | 160512t20162016enk ob 000 0 eng d | ||
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| 015 | |a GBB6G5572 |2 bnb | ||
| 016 | 7 | |a 018021810 |2 Uk | |
| 020 | |a 9781443893107 |q (electronic bk.) | ||
| 020 | |a 1443893102 |q (electronic bk.) | ||
| 020 | |z 9781443883641 | ||
| 020 | |z 1443883646 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Siemieniako, Dariusz, |e author. | |
| 245 | 1 | 0 | |a B2B relationship marketing management in trade fair activity / |c by Dariusz Siemieniako and Marcin Gȩbarowski. |
| 246 | 3 | |a B two B relationship marketing management in trade fair activity | |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (163 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate tr. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Relationship marketing |x Management. | |
| 650 | 6 | |a Marketing relationnel |x Gestion. | |
| 650 | 7 | |a Management of real estate, property & plant. |2 bicssc | |
| 650 | 7 | |a Business & management. |2 bicssc | |
| 650 | 7 | |a Sales & marketing management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 700 | 1 | |a Gębarowski, Marcin, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Siemieniako, Dariusz. |t B2b relationship marketing management in trade fair activity. |b 1st unabridged. |d [S.l.] : Cambridge Scholars Publis, 2016 |z 9781443883641 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1236756 |z Texto completo |
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| 938 | |a EBSCOhost |b EBSC |n 1236756 | ||
| 938 | |a eLibro |b ELBO |n ELB150056 | ||
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