B2B relationship marketing management in trade fair activity /

Mostrar otras versiones (1)

The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing conce...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Siemieniako, Dariusz (Autor), Gębarowski, Marcin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Temas:
Relationship marketing > Management.
Marketing relationnel > Gestion.
Management of real estate, property & plant.
Business & management.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares