B2B relationship marketing management in trade fair activity /

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The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing conce...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Siemieniako, Dariusz (Autor), Gębarowski, Marcin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Temas:
Relationship marketing > Management.
Marketing relationnel > Gestion.
Management of real estate, property & plant.
Business & management.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Descripción
Sumario:The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate tr.
Descripción Física:1 online resource (163 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781443893107
1443893102

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