The future of branding /

"New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspirat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Srivastava, Rajendra K. (Editor ), Thomas, Gregory Metz (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India ; Thousand Oaks, California : SAGE Publications, 2016.
Temas:
Branding (Marketing)
Strategic planning.
Stratégie de marque.
Planification stratégique.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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