Cargando…
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
"For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto, Ontario :
Rotman-UTP Publishing,
[2016]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn937719420 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 160209t20162016onca ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d YDXCP |d N$T |d WAU |d BAL |d COCUF |d AUW |d SNK |d INTCL |d DKU |d BTN |d IGB |d D6H |d OCLCF |d OCLCQ |d VTS |d G3B |d S8J |d STF |d CNLAK |d UKAHL |d TEFOD |d OCLCO |d OCLCQ |d CNCNC | ||
| 020 | |a 9781442669734 |q electronic bk. | ||
| 020 | |a 144266973X |q electronic bk. | ||
| 020 | |a 9781442669741 |q (electronic bk.) | ||
| 020 | |a 1442669748 |q (electronic bk.) | ||
| 020 | |z 9781442647992 | ||
| 020 | |z 144264799X | ||
| 035 | |a (OCoLC)937719420 | ||
| 037 | |a C070911F-E2C9-46CE-AE79-3F3F5020F01D |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a JK2281 |b N49 2015eb | |
| 072 | 7 | |a POL |x 008000 |2 bisacsh | |
| 072 | 7 | |a POL |x 016000 |2 bisacsh | |
| 082 | 0 | 4 | |a 324.70973 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Newman, Bruce I., |e author. | |
| 245 | 1 | 4 | |a The marketing revolution in politics : |b what recent U.S. presidential campaigns can teach us about effective marketing / |c Bruce I. Newman. |
| 264 | 1 | |a Toronto, Ontario : |b Rotman-UTP Publishing, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xi, 205 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. | ||
| 505 | 0 | |a The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Campaign management |z United States. | |
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 0 | |a Communication in politics |z United States. | |
| 650 | 0 | |a Marketing |x Political aspects |z United States. | |
| 650 | 6 | |a Campagnes électorales |x Gestion |z États-Unis. | |
| 650 | 6 | |a Publicité politique |z États-Unis. | |
| 650 | 6 | |a Communication politique |z États-Unis. | |
| 650 | 6 | |a Marketing |x Aspect politique |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / Elections |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / General |2 bisacsh | |
| 650 | 7 | |a Advertising, Political. |2 fast |0 (OCoLC)fst00797961 | |
| 650 | 7 | |a Campaign management. |2 fast |0 (OCoLC)fst00844867 | |
| 650 | 7 | |a Communication in politics. |2 fast |0 (OCoLC)fst00870243 | |
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Newman, Bruce I. |t Marketing revolution in politics. |d Toronto, Ontario : Rotman-UTP Publishing, [2016] |z 9781442647992 |w (DLC) 2015463279 |w (OCoLC)918595763 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1166321 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35090016 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35090015 | ||
| 938 | |a EBSCOhost |b EBSC |n 1166321 | ||
| 938 | |a YBP Library Services |b YANK |n 12840819 | ||
| 994 | |a 92 |b IZTAP | ||