The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
"For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In a...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Toronto, Ontario :
Rotman-UTP Publishing,
[2016]
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Temas: | |
Acceso en línea: | Texto completo |