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EBSCO_ocn935983026 |
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OCoLC |
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20231017213018.0 |
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m o d |
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160125s2014 maua ob 001 0 eng d |
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020 |
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|a 9781608077458
|q (electronic bk.)
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|a 1608077454
|q (electronic bk.)
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|z 9781608077441
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|a 658.8
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|a UAMI
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100 |
1 |
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|a Care, John
|c (Managing director of Mastering Technical Sales LLC)
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245 |
1 |
0 |
|a Mastering technical sales :
|b the sales engineer's handbook /
|c John Care, Aron Bohlig.
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250 |
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|a Third edition.
|
264 |
|
1 |
|a Boston :
|b Artech House,
|c [2014]
|
300 |
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|a 1 online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
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490 |
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|a Artech House technology management and professional development library
|
520 |
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|a Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their tech.
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
|
0 |
|a Selling
|x High technology.
|
650 |
|
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|a High technology industries
|x Marketing.
|
650 |
|
6 |
|a Technologie de pointe
|x Vente.
|
650 |
|
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|a BUSINESS & ECONOMICS
|x Industrial Management.
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650 |
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|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
650 |
|
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
650 |
|
7 |
|a High technology industries
|x Marketing
|2 fast
|
650 |
|
7 |
|a Selling
|x High technology
|2 fast
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700 |
1 |
|
|a Bohlig, Aron.
|
776 |
0 |
8 |
|i Print version:
|z 9781608077441
|z 1608077446
|w (DLC) 2014469269
|w (OCoLC)872619642
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856 |
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|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1155211
|z Texto completo
|
938 |
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|a IEEE
|b IEEE
|n 9100128
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938 |
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|a Askews and Holts Library Services
|b ASKH
|n AH30683810
|
938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL1741811
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938 |
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|a EBSCOhost
|b EBSC
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938 |
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|a 92
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